The big disadvantage of Chinese fan products is poor reliability

In recent years, China's fan industry has gradually become a scale, the total domestic market growth rapidly, many powerful foreign manufacturers began to pay attention to the Chinese market, to compete for the domestic market as the core of the industry war has also begun. Compared to our international competitors, we face five crises, which are worth warning.

1, the economic environment changes, enterprise cost pressure increases

This year, the impact of the national economic growth rate on the fan industry will gradually appear, the cost pressure of enterprise operation is bound to increase. Rising wages for workers, the appreciation of the RMB exchange rate, domestic inflation, and the trend toward tighter monetary policy have all added to the problem.

2, Low-end products overcapacity, serious homogenization

Unbalanced industrial structure. Although China's fan products cover more than 200 series, more than 2000 varieties, but the product variety is more than fine, overlapping layout, repeated investment phenomenon is widespread. The mutual extrusion of raw materials, technology, capital, sales and other aspects accentuates the homogenization development trend of products; Not obvious product characteristics and not outstanding competitive advantages, so that the fan enterprises with self-extension of the development mode, aggravating the polarization of China's fan industry development situation.

3, Basic technology research is not in place and generic technologies lag behind

In order to shorten the gap between fan manufacturing power, it is necessary to make breakthroughs in the research and development of major technologies and key parts and components. However, the industry is currently facing a shortage of generic technology research and development dilemma, many generic technologies are in the past. The lack of innovation systems and organizations for researching common, key and core technologies is an important reason.

Developed countries have put generic technology research and development in the prominent position of industrial development, but China's generic technology research and development has always lagged behind. In the future, we should gather the advantageous resources of the whole industry, optimize the allocation, and with the support of relevant national departments, accelerate the development of generic technology and the construction of innovation system, so as to achieve real breakthroughs in major and key technologies in the industry.

4, The way products are manufactured needs to be upgraded

At present, the short board of fan products in Our country is poor reliability. The consequences of poor product reliability are, first, customer dissatisfaction and, second, lower profitability. The cost of after-sales service has become a huge expense for fan enterprises, and the poor reliability of products keeps the service cost high. The problem of poor reliability of domestic fan products can not be properly solved, the hat of fan products equal to low-end cheap products can not be picked off, and national enterprises can only compete in the low-end market, forming a vicious circle.

5, Improper competition in the industry began to emerge

Improper intra-industry competition. Under the trend of economic benefits, some fan manufacturers with slow development have no obvious advantages in industrial technology and product performance, so they start a vicious price war by conventional quality and quantity war to reduce product price. In order to seize the market, some enterprises even at negative benefits to expand the market share, seriously disrupt the market order at the same time, but also make some regular manufacturers have to reduce the sales price of fans.

Optimizing and improving product reliability involves many aspects, and improving equipment manufacturing capacity is the first priority. To do a good job, he must sharpen his tools. It can be said that who has excellent manufacturing ability, who will win market opportunities. Enhance the competitiveness of enterprises through technological development. Scientific and technological innovation, as the core value of an enterprise based on the market, is also the direct embodiment of the level of enterprise development and market competitiveness. In addition, as an important basis for the orderly development of China's fan industry, the unified and perfect market supervision mechanism is also the first problem to be solved in China's fan industry during this period.