Problems existing in the fan industry market

In recent years, China's fan industry has gradually become a scale, the total domestic market growth rapidly, many powerful foreign manufacturers began to pay attention to the Chinese market, to compete for the domestic market as the core of the industry war has also begun. However, it is known that the problems existing in the fan industry market probably include the following aspects:

       First, Improper internal competition in the industry. The technology, talent and market of newly opened enterprises are also dependent on their parent enterprises, and there is serious convergence of product types and overlapping of market layout among various enterprises.

       Second, competition for sales in the market to bargain. To seize market, each manufacturer through a variety of means to pull customers, even at a loss to reduce product prices also want to get the order, causing all kinds of fan sales prices all have varying degrees of decline, product margins fell to 15% from 30%, now with the rising of raw materials, fan profit space is more and more small.

       Three, in the corporate image publicity competition slander. Product quality slandered each other, even fake brand, graft, play the ball, seriously disrupted the normal product market price, affecting the overall image of the fan industry.

       Fourth, poor product structure. Every fan enterprise product specification model is the same, no features, lack of advantage, although the product variety and master of none, repeated investment, go in for grandiose projects phenomenon exists generally, every fan enterprise in such aspects as raw materials, technology, capital, sales from each other, their pursuit of self extension and self circulation system of production and sales of similar products in the market segmentation feature is not obvious, There are not many serialized products, the market competitive advantage is not prominent, and the enterprise network of interdependent professional division of labor and cooperation has not yet formed.

       Fifth, insufficient supporting capacity. According to incomplete data statistics, in 2 to 3 years, the total production of fans will reach 600,000 units, creating sales revenue of 1.5 billion yuan, and the annual demand for motors is 600,000 units. There will be a shortfall of 200,000 motors.

       Sixth, financing is not easy. Fan enterprises are also in varying degrees of capital shortage. In this situation, relying on the enterprise's own development, it is very difficult to promote the fan to become bigger and stronger.

       Seventh, the competitiveness is not strong. Most enterprises in the introduction and application of high and new technology is still in the initial stage, equipment obsolete, backward technology, product technology content is not high. The products are still in the initial processing stage, the products are mostly simple production and processing, the technological content is not high, the product grade is low, the added value is low, the lack of its own product advantages, the overall grade of fan industry to be further improved.

       Eighth, the enterprise mechanism is not sound. Some enterprises do not have long-term development goals and scientific planning, and only rely on the personal decision of the enterprise boss, there is randomness and blindness in production and operation; The quality of employees is uneven, and there is a lack of high quality scientific and technological, operational, managerial and compound talents; Enterprise staff training is very little, basically did not receive formal, modern vocational skills training; Simple and extensive management, lack of strict rules and regulations in product research and development, production and operation, financial management, cost accounting and other aspects, the internal operation mechanism of the enterprise is not perfect.

       The above is the understanding of the problems existing in the fan industry market of Zhongli Fan Co., LTD.